Creating a Lifestyle Business

The biggest reason people start a business is so they can be in control of their time and have the freedom to do what they want, when they want it. I call it creating a lifestyle business.

For me, it lets me call the shots. If I need to keep my Thursday morning open because that’s the day my farrier is coming to trim my horses’ feet, then I can do that. (And I do it every 6 weeks!)

Being in charge of my work schedule means that I can work when it best suits me.  Sometimes I’m really productive in the mornings and sometimes I get on a roll at 5 pm. Either way, I have the ability to do my best work when it works for me.
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The first thing you have to do before you can build a lifestyle business is get clear about what you want. After all, if you don’t know what you want, you’re sure to get it. Fuzzy desires give fuzzy results.

Gaining clarity is not a one-time exercise.  It’s an ongoing process. It’s something to re-evaluate regularly to make sure you still want what you used to want. Things can change and your preferences can change.  When they do, let it be.

When you are clear, what you want will start to show up in your life.

Here are some questions you can ask yourself to help you nail down what you really want:

  • What do you want to do with your life? What’s the legacy you want to leave?
  • How will you help people through your business?
  • What will people say about their experience with you through your business?
  • What brings you joy? Do you need more of it in your life?
  • What is in your life now that you need to let go of?

I recommend you put pen to paper to work through these questions and start to get at the heart of what matters to you. It’ll help you be more clear and ultimately more effective in your business.

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