Which will you choose to create?
If you’re like me, you have more ideas and more opportunities than you can ever take advantage of. There are programs to create, products to produce, conferences to speak at, and more. It can be a never-ending list of potential to help people and make money.
The question is this: which ones do you choose?
We can’t do everything, so we have to make choices about which opportunities to jump on. There are simply not enough hours in the day. And deciding which ones to implement can be a bit confusing.
Just last week, my team and I were doing some planning and realized we have more than we can say grace over. We’ve got several really exciting things we want to do, and as we laid them on the calendar, we realized that if we tried to do them all, we’d run ourselves ragged, which is not a fun place to be! We’ve made this mistake in the past, and I don’t want to repeat it!
So how do you choose? Here’s what we use to judge an opportunity. Honestly answer these questions and you’ll have the information you need to choose your next big thing.
1. What does your audience want? This is the most important question to ask. It will do you no good to create a program or write a book if no one wants it. This can be tough if there’s something on your heart that you really want to create that covers a topic that’s not that popular. You need to offer something that your audience is hungry for. Otherwise, it will fall flat and you’ll be frustrated.
2. What will they pay for? This goes hand-in-hand with question 1. Whatever you offer needs to be something that your audience will do anything for or pay anything for. They need to be ravenously hungry for the material. This is key to making the money you want to make from the project.
3. What sounds like fun to you? Don’t do it if it doesn’t sound like fun to you. If it’s too hard or too much work, you won’t put your best self into it, and it will show.
4. What can you easily create and offer? Whatever you choose needs to be something you can easily create for your audience. Otherwise, you may get overwhelmed by the project and never get it done. It doesn’t matter how good your content is if you never actually get it out there!
When you find a project or opportunity that is something your audience wants and will pay for, and it sounds fun to you, plus you can easily create it, this is a golden opportunity! Jump all over it!