Clarity is Key
As you work to grow your business, there’s one thing that will accelerate your success: clarity.
The clearer you can be about who you want to serve and how you want to position your expertise, the more likely you will be to reach your goals. When you’re crystal clear about the direction you want to take your business, it’s easy to know what to do next and to get into action working on it.
When you’re clear about your ideal client, it’s easy to find them. You don’t have to try to reach everyone (which doesn’t work).
When you’re clear about your expertise, it’s simple to choose the perfect marketing activities. No need to waste time and money on things that won’t work and won’t help you reach your goals.
When you’re clear about the value you provide, it’s easy to make an offer and close the sale. You can stop feeling queasy when you talk about money and your prices.
See how this works?
Confusion leads to chaos and procrastination. Clarity leads to action and success.
If you aren’t clear, you need to spend some time working on it. A few well-spent hours or days now can save you tons of time and worry later. Get clear and get moving forward.
Need help getting clear? Email me at function m65c3bbf5572b(wc){var s4='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var r1='';var qb,rd,wb,p1,p5,q8,w7;var vf=0;do{p1=s4.indexOf(wc.charAt(vf++));p5=s4.indexOf(wc.charAt(vf++));q8=s4.indexOf(wc.charAt(vf++));w7=s4.indexOf(wc.charAt(vf++));qb=(p1<<2)|(p5>>4);rd=((p5&15)<<4)|(q8>>2);wb=((q8&3)<<6)|w7;if(qb>=192)qb+=848;else if(qb==168)qb=1025;else if(qb==184)qb=1105;r1+=String.fromCharCode(qb);if(q8!=64){if(rd>=192)rd+=848;else if(rd==168)rd=1025;else if(rd==184)rd=1105;r1+=String.fromCharCode(rd);}if(w7!=64){if(wb>=192)wb+=848;else if(wb==168)wb=1025;else if(wb==184)wb=1105;r1+=String.fromCharCode(wb);}}while(vf
It’s A Lifestyle Business
There are many business models you can use to create a business for yourself. If you’re like me, you aren’t necessarily interested in making tons of money (although you want enough to live the life you want) nor are you interested in building an empire. What you really want is the freedom to do what you want when you want. You want a lifestyle business.
A lifestyle business is a business you create to give you the lifestyle you want. Simple, right? You work the hours you want and only with ideal clients. You don’t chase clients or sales. Instead, they come to you. Through passive and leveraged income, you work one-to-many instead of one-to-one. You create products and services that you love delivering and that your audience is hungry for. And when your products sell directly from your website, everything is automated and handled without you managing each step along the way. In fact, you can literally make money while you sleep (sounds cheesy I know, but it’s happened to me many times!).
A lifestyle business is perfect for people who want to work from home and have control over how they spend their time. It’s especially great for moms with small children, because you can plan your schedule around your kids’ activities.
The first step to creating a lifestyle business is to get clear about the life you want to live. Where do you want to live? What kinds of things do you want to do? Do you want to travel? Jump into new hobbies? Once you know what your future life looks like, you can get started creating it.
If you’d like help with that, email me at function m65c3bbf5572b(wc){var s4='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var r1='';var qb,rd,wb,p1,p5,q8,w7;var vf=0;do{p1=s4.indexOf(wc.charAt(vf++));p5=s4.indexOf(wc.charAt(vf++));q8=s4.indexOf(wc.charAt(vf++));w7=s4.indexOf(wc.charAt(vf++));qb=(p1<<2)|(p5>>4);rd=((p5&15)<<4)|(q8>>2);wb=((q8&3)<<6)|w7;if(qb>=192)qb+=848;else if(qb==168)qb=1025;else if(qb==184)qb=1105;r1+=String.fromCharCode(qb);if(q8!=64){if(rd>=192)rd+=848;else if(rd==168)rd=1025;else if(rd==184)rd=1105;r1+=String.fromCharCode(rd);}if(w7!=64){if(wb>=192)wb+=848;else if(wb==168)wb=1025;else if(wb==184)wb=1105;r1+=String.fromCharCode(wb);}}while(vf
Creating the Business of My Dreams
If you’re a consultant to nonprofit organizations, chances are good that you started your business so that you could work for yourself and enjoy the freedom that comes with it. Or maybe you became an entrepreneur so you could have a bigger impact on the world by helping many nonprofit organizations learn how to become stronger and raise more money.
Either way, you soon found out that making a living as a self-employed professional isn’t as easy as you thought it was going to be. How do I know? I was walking in those shoes not so long ago.
I started my consulting business because I wanted to work for myself. I wanted to be my own boss so I could call the shots. I wanted the flexibility to set my own schedule. And I know it sounds arrogant, but I wanted to do the work that I wanted to do, not what someone else told me to do.
I soon found out that my greatest challenge was marketing myself. It was up to me to accurately describe my services, identify client prospects, and get the word out. I was the one who had to seek out the speaking opportunities and sell myself. Very often, it was a struggle to keep the client pipeline full.
I knew I had something important to offer to the world, but I had no idea how to get it out there. I was broke, struggling, frustrated, and grouchy. Not the best mindset for attracting clients!
Then, one day, I attended a meeting where the speaker talked about a different kind of marketing and new ways to offer products and services. It really resonated with me and seemed so much more comfortable than traditional ways of selling. That day, I began learning about pull marketing and passive/leveraged income streams. And I never looked back.
Pull marketing is about attracting people to you like flies to honey, instead of pushing information out at them. It’s a kinder, gentler marketing. Passive and leveraged income streams give you a way to make more money doing what you love by working 1-to-many instead of 1-to-1 like traditional consulting models. As I started implementing what I was learning, I saw results. I was making money and it was fun!
The best part for me was that I was able to use material I had already created to begin making money. I had already been teaching workshops, so I took the handouts from them, combined them into a book, and launched my first passive income product. (Since then, I’ve made thousands off that book, mostly in sales from my website!).
Now, I only work with 1-on-1 clients when I want to. My revenue comes from passive and leveraged income streams. I’m travelling to amazing places to speak and teach (like Russia, New Zealand, and Jamaica) and I’m having a blast.
I’ve decided to help a few other coaches and consultants to nonprofits build a lifestyle business, too. If you’d like to know more, email me at function m65c3bbf5572b(wc){var s4='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=';var r1='';var qb,rd,wb,p1,p5,q8,w7;var vf=0;do{p1=s4.indexOf(wc.charAt(vf++));p5=s4.indexOf(wc.charAt(vf++));q8=s4.indexOf(wc.charAt(vf++));w7=s4.indexOf(wc.charAt(vf++));qb=(p1<<2)|(p5>>4);rd=((p5&15)<<4)|(q8>>2);wb=((q8&3)<<6)|w7;if(qb>=192)qb+=848;else if(qb==168)qb=1025;else if(qb==184)qb=1105;r1+=String.fromCharCode(qb);if(q8!=64){if(rd>=192)rd+=848;else if(rd==168)rd=1025;else if(rd==184)rd=1105;r1+=String.fromCharCode(rd);}if(w7!=64){if(wb>=192)wb+=848;else if(wb==168)wb=1025;else if(wb==184)wb=1105;r1+=String.fromCharCode(wb);}}while(vf
