Creating a Movement

If you’ve ever wondered why some people seem to have all the sales they can handle while others struggle, there are reasons. It's largely about marketing (getting in front of the right people at the right time with the right offer), but it's also about movement.

My coach Suzanne Evans talks a LOT about creating a movement. It's about taking a stand for something that people can get excited about. For example, it's not enough to say to the nonprofit community "I can help you raise money." You need to tell they WHY it's important to you to help them. At Get Fully Funded, we say "we want to help you raise the money of your dreams so you can fully fund your mission." See the difference?

Watch this great video from Simon Sinek to understand this concept a bit more.