Creating a Movement
If you’ve ever wondered why some people seem to have all the sales they can handle while others struggle, there are reasons. It's largely about marketing (getting in front of the right people at the right time with the right offer), but it's also about movement.
My coach Suzanne Evans talks a LOT about creating a movement. It's about taking a stand for something that people can get excited about. For example, it's not enough to say to the nonprofit community "I can help you raise money." You need to tell they WHY it's important to you to help them. At Get Fully Funded, we say "we want to help you raise the money of your dreams so you can fully fund your mission." See the difference?
Watch this great video from Simon Sinek to understand this concept a bit more.
The Value of Products
One of the things I love most about my lifestyle business is that the model lets me serve more people than I could using a regular business model. It makes my heart sing to know that I’m helping dozens, sometimes hundreds of people at once, working less than you’d expect.
Most people who become consultants charge by the hour for services rendered. In other words, they exchange hours for dollars. Using the Lifestyle Business model, you work one-to-many instead of one-to-one. By leveraging your time and your knowledge, you can serve more people and make more money using the same (or less) amount of time.
The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these. Products allow you to record your knowledge into a format that your audience wants, and easily sell them from your website at all hours of the day or night. Add in an automated ordering, payment, and shipping system, and you can completely remove yourself from the process. The best part is that you do the work once to create the material for the product, then you and your audience reap the benefit from now on.
And plus, it’s just so cool to add “author” to your business card!
